S7 Airlines starts testing a face recognition system


S7 Airlines, a member of the oneworld® global aviation alliance®, launched a face recognition system pilot at the Domodedovo hub airport. The system is currently operational at the executive lounge in the domestic departures area. The software based on trained neural networks makes it possible to identify passengers and personalize services.

“We are constantly exploring and introducing new technologies, offering relevant services and improving the passenger experience. The testing of this system is just the first step in using face recognition. Eventually, our passengers will be able to walk all the way from the entrance to the airport building to boarding the plane without having to produce their boarding pass. This requires collaboration with our partners from airports and aviation authorities, but in terms of technology, this is already a forseeable future,” noted Pavel Voronin, S7 Group Deputy General Director for Information Technologies.

The development of the image database happens solely with a personal consent of each passenger. To take part in the testing of the system, a passenger would need to approach S7 Airlines check-in counters 104, 105, or 106. A representative of the airline will accept the consent to processing of biometric data and take a photo using a small camera.

Afterwards, the passenger can enter the S7 Airlines executive lounge without presenting a boarding pass. Cameras installed at the entrance will automatically take a picture, and a notification will appear on the screen of the executive lounge administrator displaying the passenger’s first and last name, flight number, and information about their executive lounge access. To implement the project, S7 Airlines experts are using VisionLabs’s Luna platform.

Cameras are also integrated into the executive lounge screens that display the schedule of flights. To maximize passengers’ comfort in the executive lounges, S7 Airlines discontinued voice announcements, which made it possible to maintain a quiet and calm atmosphere for relaxation. To find out the status of their flight, a passenger just needs to go to one of the six screens, and the display will automatically highlight the line with information about the relevant flight.

The facial recognition technology also allows employees of the executive lounge to see which of the travelers left the executive lounge on time and who needs to be reminded about the upcoming boarding. After the testing is completed, other executive lounges will be connected to the system, and the list of personalized services will be constantly updated.

Air tickets can be purchased at s7.ru, through the iPhone app or the Android app, and at any S7 sales office. You can also learn accurate flight information, book and buy tickets by calling our Contact Centre at 8 800 700–0707 (free for Russia).

S7 Airlines (a brand of Sibir Airlines, www.s7.ru) is a member of the oneworld® global aviation alliance.

The airline has a wide network of domestic routes, with their home base at the air transportation hubs in Moscow (Domodedovo) and Novosibirsk (Tolmachevo). S7 Airlines operates regular flights to the CIS countries, Europe, the Middle East, Southeast Asia and the Asia-Pacific region.

In 2007, the airline was formally notified by IATA about being accepted to the IOSA (IATA Operational Safety Audit) operators list and became the second air carrier in Russia to successfully pass the entire international audit procedure for compliance with operational safety standards.

S7 Airlines leverages the global aviation industry’s latest developments in customer service and is actively growing its offerings.

Currently, S7 Airlines has the most modern fleet of aircraft in the Russian air transportation market. All the flights of the airline are operated on aircraft of the world’s leading manufacturers — Airbus, Boeing, Embraer.

S7 Airlines is included in the list of the TOP-100 best airlines in the world and ranks third in Eastern Europe according to the reputable international rating Skytrax.

As of year-end 2018, S7 Airlines became the most punctual Russian airline, ranking sixth in OAG Punctuality League 2019, the European airline punctuality rating.

In 2017, S7 Airlines became the recipient of the Skyway Service Award in two nominations: the best airline in the “Economy Class, Domestic Regular Transportation” category and the “Best Online Service for Customers” category. S7 Airlines is also the recipient of the Safety Leaders Award in the “Transport Safety: Flight Safety” nomination.

S7 Airlines has been repeatedly awarded the Cannes Lions advertising festival prize for its projects, and has received “My Planet” national award for its innovations in the field of travel.

The airline is a member of the S7 Group of companies. In 2018, the airline group carried more than 15.9 million passengers.